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Remote Content Writer & Digital Marketers at Binta Financial

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Company Description

Binta Financial is a Fintech company dedicated to simplifying the financial transition for newcomers.

The company’s mission is to make the transition as smooth as possible by leveraging technology. Binta Financial promotes innovation, financial inclusion, and technology for good.

Through our services, we help newcomers establish credit history, rent reporting, and manage foreign accounts.

We are looking for a creative Content creator/Digital Marketing specialist to join our Digital Marketing team.

This person will develop high-quality, informative, and engaging videos, blog posts, articles, infographics, and other written content related to finance and FinTech trends. Craft compelling and SEO-friendly copy for marketing materials, landing pages, and other promotional content.

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Your Impact

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1. Content Development:

  • Create tailored content on finances, credit building, and banking for newcomers.
  • Develop content in various formats (e.g., blog posts, infographics, videos, whitepapers) suitable for different distribution channels.
  • Create engaging videos, GIFs, explainer videos, etc. for all our platforms leveraging best in class tools.

2. Strategy and Coordination:

  • Develop and execute an effective content strategy to increase brand visibility and engage the target audience.
  • Collaborate with the marketing team to analyze performance data and enhance content plans based on campaign insights.

3. Multimedia Production: 

  • Conceptualize, script, and produce captivating videos that communicate complex financial concepts in an easily understandable manner.
  • Utilize animation and visual effects to enhance video content and create a visually appealing experience for our audience.

4. YouTube Channel Management:

  •  Manage and grow our YouTube channel by creating regular, high-quality video content that aligns with our brand and resonates with our target audience.
  • Optimize videos for SEO and implement strategies to increase subscriber count and viewer engagement.

5. Communication and Skill Mastery:

  • Conduct interviews, attend webinars, and translate complex financial concepts into user-friendly content.
  • Apply mastery of grammar, syntax, and punctuation, along with a strategic adaptation for different audience segments and channels.
  • Utilize proficient SEO best practices and demonstrate exceptional interpersonal skills for collaboration with subject matter experts.
  • The person will be required to produce videos of themselves talking about Binta and its offerings.

6. Professional Experience: 

  • Proven experience in content creation, copywriting, animation, videography, and video production, with a focus on finance-related topics.
  • A strong portfolio showcasing previous work in content creation and multimedia production.
  • The person will be required to produce videos of themselves talking about Binta and its offerings.

Preferred Qualifications, Skills, and Capabilities

  • Bachelor’s degree in Finance, Business, Marketing, Communications, or a related field. Master’s degree is an advantage
  • 4+ years of experience as a professional content writer/editor.
  • Proficient in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro), animation tools, and graphic design software.
  • Experience in creating animated videos, GIFs, and engaging content for various social media platforms.
  • Ability to create quality, plagiarism free content for websites, social media, blogs, articles & product descriptions/ FAQs.
  • Strong knowledge of digital content development, SEO, and web analytics.
  • Familiarity with web publications
  • Excellent verbal and written communication skills with a keen eye for detail and the ability to adapt content to different formats and channels.
  • Solid command of content management systems and familiarity with content creation tools such as Contently, Canva, and Jasper
  • Knowledge of creating and implementing effective email marketing campaigns to engage the audience.
  • In-depth understanding of social media marketing and its role in amplifying content.
  • A genuine interest and understanding of financial markets, FinTech, and economic trends.
  • Demonstrating familiarity with fintech/banking verbiage and terminology is a huge plus.

Benefits

  • Health Insurance
  • Remote Work
  • Paid annual leave
  • Internet allowance

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